This is a sample. Showing what Hotel Aurora, a fictional boutique hotel in Charleston, would see on their Market Intelligence page. Real customers see live OTA pricing, real comp set, and a property-specific briefing each morning.

Market Intelligence, Hotel Aurora

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Overall Reputation

All-time · published ratings

Google

4.6

1,287 reviews

TripAdvisor

4.4

612 reviews

Reputation class

Exceptional

Top tier

Market rank

#2 of 5

vs your comp set

Rating Trajectory

12-week rolling rating · you vs comp set · TripAdvisor

12-week change: +0.20

3.54.04.55.0Apr 11May 23Jun 27
YouComp set

Competitive Reputation

Comp-set ratings via Google · your hotel highlighted

  1. #1The Wentworth Mansion842 reviews4.8
  2. #2La Verena Boutique196 reviews4.7
  3. #3Hotel AuroraYou1,287 reviews4.6
  4. #4Maison Larkspur519 reviews4.6
  5. #5The Cresswell Collection1,124 reviews4.5
Market leaderThe Wentworth Mansion
Leader rating4.8
Rating gap-0.2

Opportunity

Improve parking sentiment to close the 0.2★ gap and take the top position.

Guest Sentiment

AI-extracted themes · last 30 days

Top Strengths

  • Service
  • Breakfast
  • Location
  • Charleston charm
  • Concierge knowledge

Top Concerns

  • Parking
  • Wifi spotty in rear rooms
  • Shower pressure
  • Street noise
  • Breakfast end time

Reputation Categories

Derived from review mentions · last 12 months

Staff
4.8
Cleanliness
4.6
Location
4.5
Breakfast
4.4
Value
4.2
Room quality
4.1
WiFi
3.7
Parking
3.6

Risks & Opportunities

Sentiment shifts vs the prior 30 days

  • Breakfast praise increasingopportunity
  • Breakfast end time complaints increasingrisk
  • Service praise increasingopportunity
  • Parking complaints increasingrisk
  • Street noise complaints easingopportunity

Recent Mentions

Recent positive

  • The breakfast was amazing and the staff remembered our names by day two.

    · TripAdvisor · 2 days ago

  • Front desk staff was exceptional, they arranged a late checkout without us even asking.

    · Google · 4 days ago

  • Room was spotless and quiet, exactly what we needed after a long festival day.

    · TripAdvisor · 1 week ago

Recent negative

  • WiFi disconnected several times during my stay, frustrating when working from the room.

    · Google · 3 days ago

  • Parking was difficult on Friday night, the nearby lot filled up fast.

    · TripAdvisor · 6 days ago

  • Bathroom feels dated compared to the rest of the beautifully restored property.

    · Google · 1 week ago

AI Observation

Reputation is strong at 4.6 and ranks #2 of 5 in the local market, trailing the leader by 0.2 stars. The clearest lever is parking, your lowest-scoring category at 3.6. Closing that gap is what moves the property into the top position.

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