Market Intelligence, Hotel Aurora
AI-powered hotel revenue insights.
Overall Reputation
All-time · published ratings4.6
1,287 reviews
TripAdvisor
4.4
612 reviews
Reputation class
Exceptional
Top tier
Market rank
#2 of 5
vs your comp set
Rating Trajectory
12-week rolling rating · you vs comp set · TripAdvisor
12-week change: +0.20
Competitive Reputation
Comp-set ratings via Google · your hotel highlighted
- #1The Wentworth Mansion842 reviews4.8
- #2La Verena Boutique196 reviews4.7
- #3Hotel AuroraYou1,287 reviews4.6
- #4Maison Larkspur519 reviews4.6
- #5The Cresswell Collection1,124 reviews4.5
Opportunity
Improve parking sentiment to close the 0.2★ gap and take the top position.
Guest Sentiment
AI-extracted themes · last 30 days
Top Strengths
- Service
- Breakfast
- Location
- Charleston charm
- Concierge knowledge
Top Concerns
- Parking
- Wifi spotty in rear rooms
- Shower pressure
- Street noise
- Breakfast end time
Reputation Categories
Derived from review mentions · last 12 months
Risks & Opportunities
Sentiment shifts vs the prior 30 days
- Breakfast praise increasingopportunity
- Breakfast end time complaints increasingrisk
- Service praise increasingopportunity
- Parking complaints increasingrisk
- Street noise complaints easingopportunity
Recent Mentions
Recent positive
The breakfast was amazing and the staff remembered our names by day two.
· TripAdvisor · 2 days ago
Front desk staff was exceptional, they arranged a late checkout without us even asking.
· Google · 4 days ago
Room was spotless and quiet, exactly what we needed after a long festival day.
· TripAdvisor · 1 week ago
Recent negative
WiFi disconnected several times during my stay, frustrating when working from the room.
· Google · 3 days ago
Parking was difficult on Friday night, the nearby lot filled up fast.
· TripAdvisor · 6 days ago
Bathroom feels dated compared to the rest of the beautifully restored property.
· Google · 1 week ago
AI Observation
Reputation is strong at 4.6 and ranks #2 of 5 in the local market, trailing the leader by 0.2 stars. The clearest lever is parking, your lowest-scoring category at 3.6. Closing that gap is what moves the property into the top position.
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