This is a sample. Showing what Hotel Aurora, a fictional boutique hotel in Charleston, would see on their Market Intelligence page. Real customers see live OTA pricing, real comp set, and a property-specific briefing each morning.

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Demand Window, Next 1 week

Spoleto Festival USA, expect compressed demand around Downtown Charleston.
FestivalFri, Aug 14·High confidence
Spoleto Festival USA, expect compressed demand around Downtown Charleston.
Raise rates aggressively
Intensity
5/5
College of Charleston graduation weekend.
FestivalFri, Aug 14·High confidence
College of Charleston graduation weekend.
Raise rates
Intensity
4/5
Memorial Day, historically a high-demand date for Charleston.
HolidayMon, Aug 17·High confidence
Memorial Day, historically a high-demand date for Charleston.
Raise rates
Intensity
4/5

Expected Booking Impact

Pricing actions for the next 14 days · derived from event intensity × venue size × distance from your property

Peak pressure: +80% on Thu, Aug 20

TAug 11

+7%

WAug 12

+26%

TAug 13

+73%

FAug 14

+60%

SAug 15

+62%

SAug 16

+78%

MAug 17

+75%

TAug 18

+73%

WAug 19

+80%

TAug 20

+61%

FAug 21

+54%

SAug 22

+50%

SAug 23

+60%

MAug 24

Smaller liftBigger liftBaseline

Days that matter

Wed, Aug 12Watch+7% pressure
Spoleto Festival USA · College of Charleston graduation
Thu, Aug 13Raise rates+26% pressure
Spoleto Festival USA · College of Charleston graduation
Fri, Aug 14Raise rates+73% pressure
Spoleto Festival USA · College of Charleston graduation
Sat, Aug 15Raise rates+60% pressure
Spoleto Festival USA · College of Charleston graduation · +1 more
Sun, Aug 16Raise rates+62% pressure
Spoleto Festival USA · Memorial Day weekend · +2 more
Mon, Aug 17Raise rates+78% pressure
Spoleto Festival USA · Memorial Day weekend · +1 more
Tue, Aug 18Raise rates+75% pressure
Spoleto Festival USA · Regional medical association meeting · +2 more
Wed, Aug 19Raise rates+73% pressure
Spoleto Festival USA · Regional medical association meeting · +2 more
Thu, Aug 20Raise rates+80% pressure
Spoleto Festival USA · Arena concert, Saturday · +1 more
Fri, Aug 21Raise rates+61% pressure
Spoleto Festival USA · Arena concert, Saturday · +1 more
Sat, Aug 22Raise rates+54% pressure
Spoleto Festival USA · Arena concert, Saturday · +2 more
Sun, Aug 23Raise rates+50% pressure
Spoleto Festival USA · Charleston Battery vs Detroit City FC
Mon, Aug 24Raise rates+60% pressure
Spoleto Festival USA · Charleston Battery vs Detroit City FC

0.2 mi

FestivalMega impact

Spoleto Festival USA

Aug 14–25

Charleston Performing Arts Venue, Charleston, SC · 0.2 mi away

Two-week performing-arts festival drives compressed demand across Downtown Charleston. Comp set typically pushes 25–35% above shoulder-week rates and sells out the middle weekends.

View details

0.7 mi

HolidayHigh impact

College of Charleston graduation

Fri, Aug 14 · 12:40 PM

Cistern Yard, Charleston, SC · 0.7 mi away

Family bookings cluster Thursday–Sunday. Walking-distance properties see strongest pickup; expect early-arrival families needing Thursday nights too.

7.7 mi

ConcertModerate

Arena concert, Saturday

Thu, Aug 20 · 12:40 PM

North Charleston Coliseum, Charleston, SC · 7.7 mi away

Out-of-market touring act at the coliseum. Nearby hotels typically fill 2 weeks out; downtown sees moderate spillover for premium ticket holders.

View details

1.7 mi

ConventionModerate

Regional medical association meeting

Aug 18–20

Charleston Convention Center, Charleston, SC · 1.7 mi away

Three-night midweek meeting. Corporate ADR runs ~12% above weekday baseline; group blocks at host hotel may push overflow to comp set.

—

HolidayHigh impact

Memorial Day weekend

Mon, Aug 17 · 12:40 PM

Charleston, SC

Historically one of Charleston’s strongest demand weekends. Leisure-mix surges; OTA parity drift is common, worth a spot-check.

3.0 mi

SportsModerate

Charleston Battery vs Detroit City FC

Mon, Aug 24 · 12:40 PM

Patriots Point, MUSC Health Stadium, Charleston, SC · 3.0 mi away

USL Championship home match draws a regional travel crowd. Saturday-night kickoff; expect pre- and post-match dining demand spilling into downtown.

0.4 mi

FestivalHigh impact

Piccolo Spoleto Festival

Jul 18–31

Marion Square & downtown stages, Charleston, SC · 0.4 mi away

Community arts companion to Spoleto, hundreds of low-cost performances across downtown. Sustains leisure demand through the first half of the month.

5.7 mi

FestivalLow impact

Sweetgrass Cultural Arts Festival

Jul 23–24

Mount Pleasant Waterfront Park, Mount Pleasant, SC · 5.7 mi away

Weekend celebration of Gullah-Geechee sweetgrass basketry. Draws regional day-trip and overnight visitors east of the Cooper.

0.9 mi

SportsLow impact

Charleston RiverDogs homestand

Jul 26–29

Joseph P. Riley Jr. Park, Charleston, SC · 0.9 mi away

Four-night minor-league homestand near downtown. Modest midweek lift, mostly local and regional attendance.

1.2 mi

FestivalModerate

Charleston Carifest

Sun, Aug 2 · 12:40 PM

Brittlebank Park, Charleston, SC · 1.2 mi away

Caribbean carnival parade and festival. Single-day spike with some overnight stays from out-of-town groups.

0.5 mi

ConcertModerate

Lowcountry Jazz weekend

Aug 6–7

Charleston Gaillard Center, Charleston, SC · 0.5 mi away

Two-night jazz series at the Gaillard. Premium evening demand downtown; pairs with strong dining pickup.

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