Market demand
See interest in your destination rise or fall.
Week-over-week changes in travel search interest for your destination: an early read on demand.
How GMs use it.
See demand before bookings
Search interest moves before reservations do.
Spot a soft patch early
A falling trend is your cue to promote, not to wait.
Explain the month to owners
Show whether a slow week was the market or the hotel.
Questions
What is search interest?
How often travellers search for your destination, compared with the weeks before.
Does this use my data?
No. It's a public, market-wide signal.
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